Will we in the future wear Memes? Nordic students already do. Despite two decades of HCI research on social wearables, we are yet to see widespread adoption. In our generative design research, we investigate the use of social wearables in the students’ practice of wearing and adorning boiler suits. We found a variety of social interactions, including spamming and digital memes, as a concept for designers.

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🦁 Hooze

in Research

In a week-long workshop we – Patrycja Zdziarska, Walther Jensen and me – designed Hooze: A Kinetic Fashion Accessory for Touch and Play. We presented our work on Tangible, Embedded, and Embodied Interaction 2019.

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After a lack of electronics projects, I had the idea to experiment with the WiFi enabled ESP8266 chip. For a highly creative music festival I visited in summer 2016, I had the idea of using a LED-tophat as an entertainment wearable, but also experiment with social dynamics in a festival crowd.

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Author's picture

Felix A. Epp

I am a transdisciplinary design researcher at the Department of Design at Aalto University and the Social Computing Group at the University of Helsinki, working at the intersection of HCI, futures studies, and the political dimensions of digital technologies. My work is defined by methodological agility and innovation — moving between psychological, social-scientific, and artistic approaches across domains as varied as web and UX design, automotive interfaces, dress culture, and digital politics. I am particularly interested in how sociotechnical imaginaries and ideologies shape the technologies we live with, and in developing new methods to bring anticipatory and critical perspectives into design and technology innovation. Find my publications on Google Scholar.


Postdoctoral Researcher


Helsinki, Finland